It is proposed that the process of entrepreneurship initiation has its foundations in person, intuition, society and culture. It is much more holistic than simply an economic function and represents a composite of material and immaterial, pragmatism and idealism. The essence is the application of creative processes and the acceptance of a risk-bearing function, directed at bringing about change of both economic and social nature. Ideally, but not necessarily, the outcomes would have positive consequences. The key to initiating the process of entrepreneurship lies within the individual members of society and the degree to which a spirit of enterprise exists or can be initiated.

Culture is important in any discussion of entrepreneurship because it determines the attitudes of individuals towards the initiation of entrepreneurship. Each era produces its own models of entrepreneurship according to its specific needs of the host society, however it has been described consistently using terms such as innovative, holistic, risk taking and co-ordinating ways of behaviour. Certain cultural institutions may facilitate, or hinder, entry into entrepreneurship. Thus, it is proposed that the culture of societies and the charateristics of people living in these socities, impacted by certain innate personality traits, will influence the degree to which entrepreneurship is initiated.

It appears that there is a significant relationship between entrepreneurship and cultural specificity, combined with an intuitive response by individual members of the society, albeit part innate and part cultural conditioning. Certainly, the cultural context in which persons are rooted and socially developed plays an influencing role in shaping and making entrepreneurs, and the degree to which they consider entrepreneurial behaviour to be desirable. Cultural dimensions that are significant to the extent to which entrepreneurial behaviour is supported by a society have been identified as: communal versus individual; conformist versus divergent; and equal versus elitist.

Furthermore, the role of the family, immediate and extended, is recognised as having the potential to make a positive contribution towards entrepreneurial behaviour through the provision of inter-generational role models. Finally, the profile of an entrepreneur which emerges through the study is one who is intelligent and analytical; is an effective risk manager and networker; possesses a strong set of moral, social and business ethics; exhibits a basic trader’s instinct; and is dedicated life-long learning in its many forms.

It’s not procrastination. You are more than ready to start your book. How does one start, you may ask? You may just need a simple plan to get started writing your book. Here’s ten tips to JUMPSTART writing your first book to completion:

1. Find your target audience.

When you give your book a target, it will hit the mark of good sales. To be honest, not everyone will be interested in your book. When you target one audience at a time, each tip, each story or how-to will be more effective. Aim your message and you will have a competitive edge on many book writers. Create an audience profile.

Are your potential readers male or female? How old are they? Are they interested in self-help, mystery, romance, how-to books? What problems do they face? Are they business people or professionals? Are they techies or non-techies? Are they willing to spend $15-30 on your book?

2. Examine your book’s significance.

Many writers tremble in their tracks with fear that their book won’t sell. Don’t be afraid. Your book is significant if its presents useful information, answers important readers questions, and impacts people for the good. If it’s entertaining or humorous it could go further than you imagined.

It creates a deeper understanding of humanity, animals or this world. With one to three of these elements your book is worth writing. More than three, it has potential of making great sales even to best seller status. Go ahead, write your book and make the world a better place.

3. Develop your book’s working title.

In the literary world it’s called a working title for everyone knows it may change. You may decide to change it or your publisher. Even so, working titles help direct and focus your writing. Some non-fiction writing does better with subtitles. If needed, it clarifies the title. Obscure titles will miss the mark and sales.

Which titles grab you and stir a desire to read what the author has to say: Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money – That the Poor and Middle Class Do Not! or How to Teach Others About Money; How to Win Friends and Influence People! or How to Make Friends.

4. Write your book’s thesis.

A thesis reflects the main central thought and greatest benefit of your book. It should answer your audiences’ question, “How will this book solve my problem of? Writing the thesis before you write the book will keep you on the path of focused, powerful yet easy to read content.

All chapters support your book’s main concept. For “Win with the Writer Inside,” the thesis is “How to write, complete, and publish your best book fast.” The best titles often include the thesis statement in some form.

5. Design your book’s 60 second “Poster” before writing chapter 1.

Make your 2-3 sentence blurb into a sound byte. Like a hallway poster that you only have a few seconds to read, you condense your sound byte message into a 60 second blurb to tell and sell.

Use your poster board at networking meeting, in the elevator, in the grocery line, anywhere you only have a few seconds to tell about your book. Composing your poster board should include your title, 3 top benefits and compare your book with a successful book in your field.

Writing a book is a journey. Most journeys go so much smoother with a map or travel plan. Taking the simple steps above will get you started and keep you going to completion. Start today then complete and release your significant message to the world. Write your first book and prosper!

Have you started your book yet? No. Don’t beat yourself up any longer. Keep reading this article; it was written especially for you. With the right focus and knowledge, you can successfully start and complete YOUR book within weeks.

Remember the old adage, Q: How do you eat an elephant? A: One bite at a time. The same applies to writing your book. How do you eat the book writing elephant? You eat him one bite (one step) at a time. More and more people are successfully completing their books in less time. Even your competitors are getting it done. Why not join them.

Here’s some tips to get started writing your book:

1. Plan a significant book.

Many aspiring authors tremble in their tracks; they wonder if their book will sell. Good question. No one wants to invest time or money into a sinking ship. Don’t be afraid; test your book’s significance. Your book is significant if it presents useful information, answers important reader questions, and impacts people for the good. If it’s entertaining or humorous it could go further than you imagined.

It’s significant, if it creates a deeper understanding of humanity, animals or this world. With one to three of these elements your book is worth writing. More than three, it has potential of making great sales even to best seller status. Go ahead, write your book and make the world a better place.

2. Know who will buy your book.

When you give your book a target audience, it will hit the mark of good sales. Top selling books focus on one main topic per book. When you target one audience at a time, each tip, each story or how-to will be more effective. Aim your message and you gain a competitive edge on many book writers.

Create an audience profile. Are your potential readers male or female? How old are they? Are they interested in self-help, mystery, romance, how-to books? What problems do they face? Are they business people or professionals? Are they techies or non-techies? Are they willing to spend $12-25 on a book like yours?

3. Write your book’s thesis.

Did you cringe at the word thesis? For some, it brought back memories of English class and writing essays. No worries, a thesis simply reflects the main central thought of the book. Make sure the main central thought includes the greatest benefit of your book and you’re done.

In other words, it should answer your audiences’ question, “How will this book help, encourage or solve my problem for me?” Writing the thesis before you write the book will keep you on the path of focused, powerful yet easy to read content.

All chapters support your book’s main concept. For “Win with the Writer Inside,” the thesis is “How to write, complete, and publish your best book fast.” The best titles often include the thesis statement in some form.

4. Create your book’s first title.

In the literary world it’s called a working title because everyone knows it could and probably will change. You may decide to change it or your publisher. Even so, working titles help direct and focus your writing.

Some non-fiction writing does better with subtitles. If needed, it clarifies the title. Confusing titles will miss the mark and sales. Which titles grab you and stir a desire to read what the author has to say: Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money – That the Poor and Middle Class Do Not! or How to Teach Others About Money; How to Win Friends and Influence People! or How to Make Friends.

5. Make an inspiration cover early.

Keep it by your desk to inspire you. Book covers are the number one selling point of a book. Of course, in the beginning this is only a working cover. Nevertheless it will help crystallize your thoughts and propel you toward the fulfillment of your dream. Remember, you have about 4-10 seconds to impress your audience to buy.

Browse the bookstores and the internet to get a few ideas. Study the covers best suited for your audience. Choose colors that attract them. Consider blue and red for business books; aqua, yellow, and shades of red work for personal growth books. Avoid using too much red; it makes many feel suspicious.

I admit it; getting started writing a book can become a huge elephant in the way of your book’s success. Even so, it doesn’t have to stay that way. You can do like the author did; eat the book writing elephant one bite at a time. Start today; complete and release your significant message to the world. Bon Appetit!

When your novel or nonfiction book idea looms large, overwhelming you to the point of writing paralysis, or when you can’t seem to scrape together even an hour of alone time to research your article or put down a rough draft of your essay, try jumpstarting your writing by concentrating on miniature projects instead.

Today’s fast-paced, sound byte environment has created a tremendous need for short pieces, with markets clamoring to fill their pages or Web sites with informational, educational or entertaining tidbits that can be read in minutes. From recipes and fillers to humor pieces and books reviews, online and offline publications have a constant demand for fresh, new and short material—a demand that you can fill even when your life allows you only snippets of time to write.

Moreover, these short pieces often pay an incredible amount per word. It took me less than 10 minutes to craft a tightly-written tip for Family Circle Magazine that brought me a $50 check; Woman’s Day has a similar tips page that pays the same rate. Although Reader’s Digest leading the pack as the most well-known (and competitive) market for fillers that pay top dollar, hundreds of other lesser known yet equally hungry markets exist, if you know where to find them.

Even the time-consuming task of locating these markets has been done for you. Rather than comb through your Writers’ Market, publication by publication, to find out who’s buying what, author C. Hope Clark has put together a number of specialized market books for the time-pressed writer, including:

Get Paid to Write Book Reviews

Short and Sweet—Markets for Your Fillers

Cooking Up Recipes—Markets for Your Recipes and Food Tips

Quick as a Flash—Markets for flash fiction 100-500 words

Just Hit Send—Markets that You Can Query via E-mail

These volumes come as ebooks, so you can pay for and download them within minutes by going here: http://tinyurl.com/2gep2r.

So until you get the time, energy or motivation to tackle your larger projects, why not keep your writing and paychecks flowing by hammering out short pieces? You’ll find that what little time you have to write will be time well spent.

Entrepreneurship comes with more baggage than one would expect. From designing a logo to picking a financial planner, a lot needs to be understood and executed systematically to succeed in commercial endeavors. The order of things could be particularly difficult to comprehend if you are a first time entrepreneur. Entrepreneurship training can help you deal with the business of doing business much better. This is not to say that practicing entrepreneurs don’t need help. If you already own a business, then entrepreneurship training can help you become more efficient, by filling any gaps there might be in the way you run your show.

Most training program packages offer several modules ranging from personal finance to business strategy. The popular ones include:

Finance: Money matters prey high on any entrepreneur’s mind. Only a handful would probably have all the necessary resources for investing in their fledgling business without having to borrow. Managing the investment well is crucial in order to ensure a steady source of future earnings. Entrepreneurship training programs could offer guidance on choosing angel investors, planning an investment portfolio, insurance matters, exercising prudence and so on.

Ecommerce: Vital for the survival of any business today, e-commerce has opened up huge opportunities. No new business strategy is complete without an e-business angle. Yet, there are a number of older generation entrepreneurs who are not entirely familiar with these concepts. For them, entrepreneurship training programs that concentrate on e-commerce business strategy and provide a boot camp type of training or crash course are particularly useful. is just one example of the several training options out there. Once they are ready to jump on the e-commerce bandwagon, sites like can provide very useful services.

Business development: Training programs could offer anything from tried and tested methods to innovative and fresh ideas, to help your business grow. Be it retaining employees or impressing clients, making your money grow or retrieving it in time, training programs can go a long way in addressing the needs of your business. In an increasingly competitive atmosphere, such programs prove indispensable.

Street smart skills: Many other aspects of your personality could influence the profitability of your business. You need strong negotiating skills for instance, in order to strike profitable deals with clients and vendors. Likewise, great communication skills are essential to make the right impression in the right places. Stress management techniques are critical when dealing with difficult situations. Specialists offer mentoring to develop one or more of the above skill sets. In addition, they could help you figure out your strengths and weaknesses, thereby focusing your attention on areas for improvement.

Revamping: Want to give your business a much needed makeover? Revamping is ideal if you want to keep the freshness alive at work. But you need to be careful about the consequences as well. If you are planning on changing the way a product looks, keep in mind that your customers would have grown familiar with a certain image and deviating too much from the usual may not go down well with them. Professional help could see your business through a successful makeover.

Legally smart: Laws have been strengthened and made more comprehensive over the years; as a result there are a mind boggling number of legal issues that business owners need to deal with. Staying up-to-date will keep you from running into rough weather. While resources are aplenty on the internet, you could avail of professional help from a specialized entrepreneurship training program. While on the subject, we’d like to mention that Intellectual Property Rights have assumed significance in recent years and for all you inventors out there, is invaluable!

That’s not all. Suffield University grants degrees in a number of interesting fields; take your pick at Vaughn College of Business awards degrees in Business and Entrepreneurship. Visit them to learn more. provides you with a list of online training programs. Learn about the Entrepreneurship Training programs

Entrepreneurship training could help you mold your ideas, old and new, into profitable undertakings. Both amateurs and experienced entrepreneurs stand to gain from such programs. Go get that extra edge!

The pay-per-click ad writer has very limited space in which to persuade the reader of the ad to click and visit the advertiser’s web site. In our experience, straightforward ads work better than cute or funny ads. Just about any time we’ve tried an ad that we thought was really clever, it bombed. Stick with the details. So…how do you use such limited space and so few words to compel the reader to click the ad? Following are five strategies that will make your ad writing much more successful:

1. Use the search terms in your ad.

2. Use a call to action.

3. Get the reader’s attention!

4. Write from the reader’s perspective.

5. Use buzz words like “free” and “guaranteed”.

The first tip above, user the search term in your ad, is the most basic but perhaps the most important. You have to find the line between keyword/ad granularity and having a manageable number of ads. The more separate ads you have with few keywords for each ad, the more effective your campaign will be because the ads will more closely match the search terms. If you can use the exact search terms, or nearly exact, in the ad body, or even better, in the title, then the more closely the ad will match what the person was looking for. Search engine keyword insertion features make it easy to dynamically insert the keyword into your ad copy.

The second tip, use a call to action, is a basic copywriting rule. Tell the reader what to do! Search engines may not allow you to use the words “Click here”, but if you have room, use some similar kind of phrase to tell the reader that he needs to take some specific action: “Visit now”, “Buy now”, “Come see”, etc. One problem with including the call to action is the limited characters you have for your marketing message. Every character is precious, and the call to action will take up at least 7 or 8 of them. What we suggest is that you have one ad with the call to action in rotation with another ad that does not (so the second ad should take advantage of the additional space). Then see which one performs better.

The third tip, get the reader’s attention, seems obvious, but it’s not. You should focus your ad on whatever is the ultimate, greatest benefit your prospective customer would experience by visiting your web site. That in itself is a key point – you are not trying to sell anything with your ads, you are only trying to get them to visit your web site. That’s where you do the selling. The ad is really an advertisement for your web site. You only have 70 or so measly characters to convince the reader to visit your web site. Make the most of them by saying something interesting that directly relates to the reader.

The fourth tip, write from the reader’s perspective, means that you should use the word “you” and emphasize the benefit to the user of visiting your web site. Using the word “you” focuses the ad on the reader, so he knows that the ad is talking to him. Every word in your ad is precious, because there are so few of them. Combing “you” with words like “free” (discussed below) is a powerful combination because it places the emphasis on two things that people love: themselves and things that are free. You need to write something that absolutely compels the reader to click the ad because of the wonderful things she will discover once she does.

The fifth tip, use buzz words like “free” and “guaranteed”, is based on the fact that there are certain words that get people’s attention, and “free” and “guaranteed” are high on the list. Two huge tools in the copywriter’s toolbox are giving away freebies – free reports, free samples, free memberships, etc. – and reversing the prospect’s risk.

Everybody loves getting something for free. Is there any kind of product (such as a report) that you could create for little or no cost and give away for free? This is especially useful for service businesses. For example, if you have an accounting firm, you could prepare a report such as “10 Ways for Any Small Business to Cut Their Taxes by 16% Next Year”. Then in your paid search ads, you could mention something about your free report. Our fictitious title also highlights another classic direct marketing technique – referencing some kind of very specific number. By saying “16%” rather than “10%” or “15%”, the report title implies that the author has done some kind of research to specifically arrive at the exact number 16. It lends a sense of authenticity.

Risk reversal means that you guarantee your product or service so that the customer knows he can get his money back with no trouble – you take on the risk, not the customer. Many businesses offer a guarantee by default. They will do whatever it takes to make a dissatisfied client happy. Rather than hide this fact, they should turn it into a powerful public guarantee. If you have such a guarantee, you should test ad copy that mentions the guarantee versus ad copy that does not.

Much of this discussion is based on copywriting principles that have been around for years, tweaked to apply to the online world of writing for a very small ad space. If you want to improve your pay per click ad writing, there are two sources you need to tap into. One is the ads being run by your competitors. If there are ads that seem particularly effective, maybe you can borrow from them, customizing them for your own use. The other source is the work of legendary copywriters such as Dan Kennedy, Brian Keith Voiles, and Claude Hopkins. Seek out the writings of such legends and study what they have to say about creating ad copy. Combine what you learn with the five strategies discussed above and you will be on your way to being a master ad writer.

It is a well know fact that article marketers bring in hundreds of new visitors/customers to their websites just from writing a few articles each week that specifically relate to various niches.

And the great thing is that, once you have written an article, it becomes a viral marketing tool for years to come.

One thing you need to understand, and that is… everybody can write.

Many people totally freeze up when they hear about writing. They believe that writing is an art that can only be mastered by a select group of individuals.

How wrong they are.

Let me explain first what an article is. An article is a short, informative piece of writing that reveals an idea or concept in an interesting, entertaining way.

A good article tells the reader something that he/she did not know before. People reading articles expect to either learn something or be entertained…and in the ideal case, both.

To write an article, you do not have to be born with a special talent. There is no need to study all the classics, or bring up high brow words from the English dictionary, just to show off how educated you are.

You just have to enjoy talking and communicating with your reader. If you write like you speak to a real person, and do not use complicated words and terms, you will be rewarded by your readers with a click to your website.

The key to getting your first article out comes down to knowing what you are going to write about.

It helps to write about something that you have a passion for. If you have a strong feeling for your niche, then it is much easier to come up with a good article idea.

Here is how I do it.

Before I start writing, I like to plan about what I will write. You should do the same.

Are you going to write a 5 tip article?

Or maybe share your opinion about a hot topic?

Or do a review of a product that you used and that may benefit others?

These are all great ideas for writing a new article that will get the attention.

It is also good practice to just start typing what comes up in your mind first. Just let if flow. Never mind grammar or spelling mistakes. It is important to get the first sentences out. From there on, you can build your story.

I like to bring up a statement at the beginning of each article, like the fact that articles can bring in a lot of traffic to your website.

Then I write about an existing problem, like why most people freeze up when they think about writing an article.

And finally, at the end of the article, I offer a solution, like how to get yourself into the writing flow by researching other articles, and taking notes until you have enough lines to start writing your article.

This simple, but highly effective, 3-step method makes a great article.

Remember, there is no rule that says you have to be an artist to write a decent short article.

In fact, you better forget being an author at all. Consider yourself as someone who likes to share his/her experience with others.

And the more articles you write, the more likely it is that you will receive traffic to your website, and traffic means sales. It is really that simple.

When composing an article for readers online there are some simple writing tips that could help you get the most out of your efforts.

Certain aspects of preparing an article to be read online differ from the more casual off-line approach to writing. Attention needs to be paid to the ‘technical’ and ’structural’ elements involved in constructing an article for online readers.

Let’s review 4 areas of preparation involved in online article writing and how it may differ from ‘traditional’ offline articles.

INTRIGUING HEADLINE

The headline should jump out at the reader and capture their interest to read further into the article. Whether you’re using humor, shock, or appealing to the reader on some emotional level it needs to make the reader pause.

Online this can be a bit of a challenge due to the reader’s ability in just a nano second to quickly click away. The challenge is compounded further by certain restrictions article directories have in place. Any wording deemed unfit or a misrepresentation of content will prevent your article from even being published online. 
Headlines that often work online would take the direction of ‘How to”, “The Greatest”, “The Easiest”, or even a numbered list such as “5 Ways to”.

DON’T USE MISLEADING HEADLINES

Using a headline that inaccurately reflects the article content just to capture attention generally won’t work online. Browsers who open up an article are expecting to view information as indicated in the headline. When this doesn’t happen they quickly, and sometimes irritably, click away. With access to so much information readers will leave without a second thought.

ONLINE ARTICLE FORMATTING

When submitting an article online it is recommended to include a resource box so readers can link back to your site if they choose. The number of words and links you use will face the scrutiny of both the directories and the readers. You’ll need to be concise and convincing in order to get the reader to do what you want them to do.

Most articles will be accompanied by a short summary or abstract that again is monitored by directories. Your abstract is limited to just a few sentences in which you’re convincing readers why they should read your article.

If you’re submitting article to ezines or perhaps publishing them in a newsletter you’ll need to pay attention to the number of characters you use per line. If not done correctly your composition will not appear in a uniformed orderly fashion on the internet.

KEYWORD USAGE

The use of keywords in every aspect of article writing from titles to the body of content down to the abstracts themselves is critical. If your work is not optimized correctly with keywords neither search engines nor readers will every be able to locate your article content.

Keyword placement, accuracy, frequency of and the manner in which they are used are closely monitored by search engines. Keywords are the beacons that attract and guide search engines to your article itself. If this task is not completed correctly your article exposure will suffer.

These writing tips we’ve discussed here should enable you to more effectively plan and prepare your articles for internet reading. The focus here is more on concise content delivery, formatting, and keyword use. This allows your article to be easily found and then viewed online. With the size of the audience the internet makes available to you these additional measures are more than worth it!