Posts Tagged ‘Writing’

Book Writing Mistakes That Block The Completion of Your Book

January 21st, 2010 by admin | 1 Comment | Filed in Tips Writing

What’s blocking you from releasing your significant message in a book this year? For many, an unfinished manuscript is the culprit. No worries; read this article to finish strong and sell sooner than you imagined.


Don’t make the simple mistakes that blocked many of us for years. A wildly successful book could be in your near future. But you’ll never know if you don’t complete and release it to the world.


To make sure you finish strong and your book garners all the attention it deserves, start with correcting the simple book writing mistakes below:


Mistake 1 Failure to make the editor’s cut.


Many inexperienced writers are in love with their words. They can’t bear to part with the long wordy prose in their manuscript. Shorten your stories and examples. Use the popular question answer format. Ask a question in the heading; then answer it in the text. Most audiences are busy and respond better to this easy direct style.


Solution: Go ahead you can do it. Edit your book and cut anything not necessary to support your thesis (main central point). Editor cuts make your book concise, easy-to-read, and compelling for your readers. They will reward you by reading it and telling all their friends about your easy to read helpful book.


Mistake 2 Failure to submit one’s writing to a professional editor


First time authors settle for the easiest opinion to get (their family and friends). Always get a professional opinion of the final edition. Someone not blinded by love and concern for your feelings will tell you the truth about your wordiness or grammar mistakes. They’ll help you weed out passive constructions like, “there is”, “is”, “has”, “begin or start”. A professional editor will energize your writing by limiting the “ly” adverbs that tell instead of show. A good editor will spot your tense changes.


Solution: Invest in your book to make it the best it can be. Make it your goal to paint a picture that your readers respond to with their emotions. Professional proofreading pays off with more book profits.


Mistake 3 Failure to know your audience.


Aspiring authors gather all their extensive knowledge and write a book. They often fail to consider the audience they will serve. Write for a specific audience. Top selling books focus on one topic for one audience at a time. Your audience waits for the easy to read and easy to implement solutions you provide in your book. Save them time and money, make life more enjoyable, help them profit; they will love you for it.


Solution: Today choose one or two of your audiences; prepare a profile of their needs or problems. Keep it close to your book writing station. With a targeted market, you’ll write a book for an audience that’s looking for solutions.


Mistake 4 Failure to sizzle your title to sell well.


Titles set the stage for your potential audience. They either work to grab your reader by the collar and pull them in for the read or they don’t. Top titles create excitement, anticipation and enthusiasm for more. You want your titles to express the heart and passion of your book or be ‘the match’ that ignites your reader’s interest in reading your important message.


Solution: Develop this valuable skill and you add magnetic pulling power and punch to all your marketing documents including your front book cover and chapter titles that will get your message read. Remember, don’t stop at your book cover title, sizzle your chapter titles, headlines, bullets and sell more.


Mistake 5 Failure to focus on one main topic.


Top selling authors focus on one main topic. They make sure each chapter supports that subject. If you scatter your focus, you’ll come across as unorganized, long winded, and boring. Your readers may find your book hard to understand.


Solution: Instead of an encyclopedia type book, chunk your information into modules, segments, chapters or parts. In each segment, offer plenty of detail to make it useful to your reader.


To continue with these book writing mistakes could mean your book never reaches the audience for which it was designed. On the other hand, you could finish strong and put your book into the hands of those waiting for your easy to read solutions. Don’t make them wait any longer. Go to your destiny; write and complete a wildly successful book.

Tags: , , , ,

Ten Tips on Writing and Creativity

January 21st, 2010 by admin | No Comments | Filed in Tips Writing

Ten Tips on Writing and Creativity

by Emily Hanlon

1. Don’t think. Creating a story or book has little to do with
the intellect or language when we first begin. Our best ideas
will emerge as a spark or image. Like dreams, they will make
little sense. Followed, they will hold the key to the creative
unconscious.

2. Creativity is cyclical. You cannot and will not be creative
all the time. What is full must empty and what is empty will
fill. Creativity has its own internal rhythms. Learn to listen
to yours.

3. Nothing kills creativity faster than criticism. Don’t share
your work-in-progress with people who are critical or those
whose opinions leave you vulnerable, no matter how much you love
them. Good critiquing should leave you inspired, not deflated.

4. Spend time listening to your inner critic. He or she is not
comfortable with the risks demanded by a creative endeavor. By
becoming aware of the foul jabber of your inner critic, you can
see how your own mind puts up roadblocks to your creativity.

5. Being a creator is risky business. Don’t underestimate the
tremendous emotional and psychic risks the journey demands.
Learn to push ahead even when you are afraid. Learn to love the
risk.

6. Don’t be afraid to fail. Every successful creator has failed
hundreds of times. Failure is an integral part of creativity. It
doesn’t mean you’re wrong or stupid. It only means you’ve
uncovered a path or technique that does not work.

7. Don’t be afraid to write garbage. Every successful writer
writes mounds of garbage. Give your work time to percolate. Play
the What If game. For example, if you’re writing fiction and a
characters is sweet and loving and you’re stuck, have the
character mean and hateful. In the world of the imagination,
anything can happen.

8. Nurture your creativity. It is as fragile as a budding
flower. Open to the dance. Listen to music that makes you feel
like flying. Go for a walk. Laugh with a friend, child or lover.
Creativity is about feeling.

9. Be passionate. Creativity is passionate. Passion is always
creative.

10. Learn your craft. And write, write, write! The more you
write, the better you will get. Discipline yourself. Successful
writers are disciplined writers

Tags: , ,

Eat the Book Writing Elephant One Bite at a Time

January 20th, 2010 by admin | No Comments | Filed in Tips Writing

Have you started your book yet? No. Don’t beat yourself up any longer. Keep reading this article; it was written especially for you. With the right focus and knowledge, you can successfully start and complete YOUR book within weeks.


Remember the old adage, Q: How do you eat an elephant? A: One bite at a time. The same applies to writing your book. How do you eat the book writing elephant? You eat him one bite (one step) at a time. More and more people are successfully completing their books in less time. Even your competitors are getting it done. Why not join them.


Here’s some tips to get started writing your book:


1. Plan a significant book.


Many aspiring authors tremble in their tracks; they wonder if their book will sell. Good question. No one wants to invest time or money into a sinking ship. Don’t be afraid; test your book’s significance. Your book is significant if it presents useful information, answers important reader questions, and impacts people for the good. If it’s entertaining or humorous it could go further than you imagined.


It’s significant, if it creates a deeper understanding of humanity, animals or this world. With one to three of these elements your book is worth writing. More than three, it has potential of making great sales even to best seller status. Go ahead, write your book and make the world a better place.


2. Know who will buy your book.


When you give your book a target audience, it will hit the mark of good sales. Top selling books focus on one main topic per book. When you target one audience at a time, each tip, each story or how-to will be more effective. Aim your message and you gain a competitive edge on many book writers.


Create an audience profile. Are your potential readers male or female? How old are they? Are they interested in self-help, mystery, romance, how-to books? What problems do they face? Are they business people or professionals? Are they techies or non-techies? Are they willing to spend $12-25 on a book like yours?


3. Write your book’s thesis.


Did you cringe at the word thesis? For some, it brought back memories of English class and writing essays. No worries, a thesis simply reflects the main central thought of the book. Make sure the main central thought includes the greatest benefit of your book and you’re done.


In other words, it should answer your audiences’ question, “How will this book help, encourage or solve my problem for me?” Writing the thesis before you write the book will keep you on the path of focused, powerful yet easy to read content.


All chapters support your book’s main concept. For “Win with the Writer Inside,” the thesis is “How to write, complete, and publish your best book fast.” The best titles often include the thesis statement in some form.


4. Create your book’s first title.


In the literary world it’s called a working title because everyone knows it could and probably will change. You may decide to change it or your publisher. Even so, working titles help direct and focus your writing.


Some non-fiction writing does better with subtitles. If needed, it clarifies the title. Confusing titles will miss the mark and sales. Which titles grab you and stir a desire to read what the author has to say: Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money – That the Poor and Middle Class Do Not! or How to Teach Others About Money; How to Win Friends and Influence People! or How to Make Friends.


5. Make an inspiration cover early.


Keep it by your desk to inspire you. Book covers are the number one selling point of a book. Of course, in the beginning this is only a working cover. Nevertheless it will help crystallize your thoughts and propel you toward the fulfillment of your dream. Remember, you have about 4-10 seconds to impress your audience to buy.


Browse the bookstores and the internet to get a few ideas. Study the covers best suited for your audience. Choose colors that attract them. Consider blue and red for business books; aqua, yellow, and shades of red work for personal growth books. Avoid using too much red; it makes many feel suspicious.


I admit it; getting started writing a book can become a huge elephant in the way of your book’s success. Even so, it doesn’t have to stay that way. You can do like the author did; eat the book writing elephant one bite at a time. Start today; complete and release your significant message to the world. Bon Appetit!

Tags: , , , ,

Writing Stalled? Think Small!

January 19th, 2010 by admin | No Comments | Filed in Tips Writing

When your novel or nonfiction book idea looms large, overwhelming you to the point of writing paralysis, or when you can’t seem to scrape together even an hour of alone time to research your article or put down a rough draft of your essay, try jumpstarting your writing by concentrating on miniature projects instead.

Today’s fast-paced, sound byte environment has created a tremendous need for short pieces, with markets clamoring to fill their pages or Web sites with informational, educational or entertaining tidbits that can be read in minutes. From recipes and fillers to humor pieces and books reviews, online and offline publications have a constant demand for fresh, new and short material—a demand that you can fill even when your life allows you only snippets of time to write.

Moreover, these short pieces often pay an incredible amount per word. It took me less than 10 minutes to craft a tightly-written tip for Family Circle Magazine that brought me a $50 check; Woman’s Day has a similar tips page that pays the same rate. Although Reader’s Digest leading the pack as the most well-known (and competitive) market for fillers that pay top dollar, hundreds of other lesser known yet equally hungry markets exist, if you know where to find them.

Even the time-consuming task of locating these markets has been done for you. Rather than comb through your Writers’ Market, publication by publication, to find out who’s buying what, author C. Hope Clark has put together a number of specialized market books for the time-pressed writer, including:

Get Paid to Write Book Reviews

Short and Sweet—Markets for Your Fillers

Cooking Up Recipes—Markets for Your Recipes and Food Tips

Quick as a Flash—Markets for flash fiction 100-500 words

Just Hit Send—Markets that You Can Query via E-mail

These volumes come as ebooks, so you can pay for and download them within minutes by going here: http://tinyurl.com/2gep2r.

So until you get the time, energy or motivation to tackle your larger projects, why not keep your writing and paychecks flowing by hammering out short pieces? You’ll find that what little time you have to write will be time well spent.

Tags: , , ,

Five Pay per Click Writing Strategies that Will Improve Your Return on Investment

January 19th, 2010 by admin | No Comments | Filed in Tips Writing

The pay-per-click ad writer has very limited space in which to persuade the reader of the ad to click and visit the advertiser’s web site. In our experience, straightforward ads work better than cute or funny ads. Just about any time we’ve tried an ad that we thought was really clever, it bombed. Stick with the details. So…how do you use such limited space and so few words to compel the reader to click the ad? Following are five strategies that will make your ad writing much more successful:


1. Use the search terms in your ad.


2. Use a call to action.


3. Get the reader’s attention!


4. Write from the reader’s perspective.


5. Use buzz words like “free” and “guaranteed”.


The first tip above, user the search term in your ad, is the most basic but perhaps the most important. You have to find the line between keyword/ad granularity and having a manageable number of ads. The more separate ads you have with few keywords for each ad, the more effective your campaign will be because the ads will more closely match the search terms. If you can use the exact search terms, or nearly exact, in the ad body, or even better, in the title, then the more closely the ad will match what the person was looking for. Search engine keyword insertion features make it easy to dynamically insert the keyword into your ad copy.


The second tip, use a call to action, is a basic copywriting rule. Tell the reader what to do! Search engines may not allow you to use the words “Click here”, but if you have room, use some similar kind of phrase to tell the reader that he needs to take some specific action: “Visit now”, “Buy now”, “Come see”, etc. One problem with including the call to action is the limited characters you have for your marketing message. Every character is precious, and the call to action will take up at least 7 or 8 of them. What we suggest is that you have one ad with the call to action in rotation with another ad that does not (so the second ad should take advantage of the additional space). Then see which one performs better.


The third tip, get the reader’s attention, seems obvious, but it’s not. You should focus your ad on whatever is the ultimate, greatest benefit your prospective customer would experience by visiting your web site. That in itself is a key point – you are not trying to sell anything with your ads, you are only trying to get them to visit your web site. That’s where you do the selling. The ad is really an advertisement for your web site. You only have 70 or so measly characters to convince the reader to visit your web site. Make the most of them by saying something interesting that directly relates to the reader.


The fourth tip, write from the reader’s perspective, means that you should use the word “you” and emphasize the benefit to the user of visiting your web site. Using the word “you” focuses the ad on the reader, so he knows that the ad is talking to him. Every word in your ad is precious, because there are so few of them. Combing “you” with words like “free” (discussed below) is a powerful combination because it places the emphasis on two things that people love: themselves and things that are free. You need to write something that absolutely compels the reader to click the ad because of the wonderful things she will discover once she does.


The fifth tip, use buzz words like “free” and “guaranteed”, is based on the fact that there are certain words that get people’s attention, and “free” and “guaranteed” are high on the list. Two huge tools in the copywriter’s toolbox are giving away freebies – free reports, free samples, free memberships, etc. – and reversing the prospect’s risk.


Everybody loves getting something for free. Is there any kind of product (such as a report) that you could create for little or no cost and give away for free? This is especially useful for service businesses. For example, if you have an accounting firm, you could prepare a report such as “10 Ways for Any Small Business to Cut Their Taxes by 16% Next Year”. Then in your paid search ads, you could mention something about your free report. Our fictitious title also highlights another classic direct marketing technique – referencing some kind of very specific number. By saying “16%” rather than “10%” or “15%”, the report title implies that the author has done some kind of research to specifically arrive at the exact number 16. It lends a sense of authenticity.


Risk reversal means that you guarantee your product or service so that the customer knows he can get his money back with no trouble – you take on the risk, not the customer. Many businesses offer a guarantee by default. They will do whatever it takes to make a dissatisfied client happy. Rather than hide this fact, they should turn it into a powerful public guarantee. If you have such a guarantee, you should test ad copy that mentions the guarantee versus ad copy that does not.


Much of this discussion is based on copywriting principles that have been around for years, tweaked to apply to the online world of writing for a very small ad space. If you want to improve your pay per click ad writing, there are two sources you need to tap into. One is the ads being run by your competitors. If there are ads that seem particularly effective, maybe you can borrow from them, customizing them for your own use. The other source is the work of legendary copywriters such as Dan Kennedy, Brian Keith Voiles, and Claude Hopkins. Seek out the writings of such legends and study what they have to say about creating ad copy. Combine what you learn with the five strategies discussed above and you will be on your way to being a master ad writer.

Tags: , , , , , ,

Article Marketing Tip – An Easy Way To Get Started Writing Your Own Articles

January 19th, 2010 by admin | No Comments | Filed in Tips Writing

It is a well know fact that article marketers bring in hundreds of new visitors/customers to their websites just from writing a few articles each week that specifically relate to various niches.

And the great thing is that, once you have written an article, it becomes a viral marketing tool for years to come.

One thing you need to understand, and that is… everybody can write.

Many people totally freeze up when they hear about writing. They believe that writing is an art that can only be mastered by a select group of individuals.

How wrong they are.

Let me explain first what an article is. An article is a short, informative piece of writing that reveals an idea or concept in an interesting, entertaining way.

A good article tells the reader something that he/she did not know before. People reading articles expect to either learn something or be entertained…and in the ideal case, both.

To write an article, you do not have to be born with a special talent. There is no need to study all the classics, or bring up high brow words from the English dictionary, just to show off how educated you are.

You just have to enjoy talking and communicating with your reader. If you write like you speak to a real person, and do not use complicated words and terms, you will be rewarded by your readers with a click to your website.

The key to getting your first article out comes down to knowing what you are going to write about.

It helps to write about something that you have a passion for. If you have a strong feeling for your niche, then it is much easier to come up with a good article idea.

Here is how I do it.

Before I start writing, I like to plan about what I will write. You should do the same.

Are you going to write a 5 tip article?

Or maybe share your opinion about a hot topic?

Or do a review of a product that you used and that may benefit others?

These are all great ideas for writing a new article that will get the attention.

It is also good practice to just start typing what comes up in your mind first. Just let if flow. Never mind grammar or spelling mistakes. It is important to get the first sentences out. From there on, you can build your story.

I like to bring up a statement at the beginning of each article, like the fact that articles can bring in a lot of traffic to your website.

Then I write about an existing problem, like why most people freeze up when they think about writing an article.

And finally, at the end of the article, I offer a solution, like how to get yourself into the writing flow by researching other articles, and taking notes until you have enough lines to start writing your article.

This simple, but highly effective, 3-step method makes a great article.

Remember, there is no rule that says you have to be an artist to write a decent short article.

In fact, you better forget being an author at all. Consider yourself as someone who likes to share his/her experience with others.

And the more articles you write, the more likely it is that you will receive traffic to your website, and traffic means sales. It is really that simple.

Tags: , , , , ,

Article Writing Tips When Publishing Online

January 18th, 2010 by admin | 1 Comment | Filed in Tips Writing

When composing an article for readers online there are some simple writing tips that could help you get the most out of your efforts.

Certain aspects of preparing an article to be read online differ from the more casual off-line approach to writing. Attention needs to be paid to the ‘technical’ and ’structural’ elements involved in constructing an article for online readers.

Let’s review 4 areas of preparation involved in online article writing and how it may differ from ‘traditional’ offline articles.

INTRIGUING HEADLINE

The headline should jump out at the reader and capture their interest to read further into the article. Whether you’re using humor, shock, or appealing to the reader on some emotional level it needs to make the reader pause.

Online this can be a bit of a challenge due to the reader’s ability in just a nano second to quickly click away. The challenge is compounded further by certain restrictions article directories have in place. Any wording deemed unfit or a misrepresentation of content will prevent your article from even being published online. 
Headlines that often work online would take the direction of ‘How to”, “The Greatest”, “The Easiest”, or even a numbered list such as “5 Ways to”.

DON’T USE MISLEADING HEADLINES

Using a headline that inaccurately reflects the article content just to capture attention generally won’t work online. Browsers who open up an article are expecting to view information as indicated in the headline. When this doesn’t happen they quickly, and sometimes irritably, click away. With access to so much information readers will leave without a second thought.

ONLINE ARTICLE FORMATTING

When submitting an article online it is recommended to include a resource box so readers can link back to your site if they choose. The number of words and links you use will face the scrutiny of both the directories and the readers. You’ll need to be concise and convincing in order to get the reader to do what you want them to do.

Most articles will be accompanied by a short summary or abstract that again is monitored by directories. Your abstract is limited to just a few sentences in which you’re convincing readers why they should read your article.

If you’re submitting article to ezines or perhaps publishing them in a newsletter you’ll need to pay attention to the number of characters you use per line. If not done correctly your composition will not appear in a uniformed orderly fashion on the internet.

KEYWORD USAGE

The use of keywords in every aspect of article writing from titles to the body of content down to the abstracts themselves is critical. If your work is not optimized correctly with keywords neither search engines nor readers will every be able to locate your article content.

Keyword placement, accuracy, frequency of and the manner in which they are used are closely monitored by search engines. Keywords are the beacons that attract and guide search engines to your article itself. If this task is not completed correctly your article exposure will suffer.

These writing tips we’ve discussed here should enable you to more effectively plan and prepare your articles for internet reading. The focus here is more on concise content delivery, formatting, and keyword use. This allows your article to be easily found and then viewed online. With the size of the audience the internet makes available to you these additional measures are more than worth it!

Tags: , , , ,

Article Writing Tips

January 18th, 2010 by admin | No Comments | Filed in Tips Writing

Writing articles and submitting them to publishing sites or buyers looking to promote a product can be a great way to make some extra money while working from home. However, in order for an article to bring any real attention to the buyer, or any real money for the writer, the article needs to be well constructed. The article also has to reach numerous people and needs to avoid many of the problems that plague a poorly written article, which pepper the internet with their mediocrity. There are a few simple guides anyone can follow to ensure a high quality article almost every time they sent down to write.

The first thing to consider is article writing software. While Microsoft Word or even Notepad may be acceptable to many people who are just looking to write for personal use, targeting an audience and ensuring keyword densities mean that a writing tool specifically designed to perform these tasks is almost necessary. Article writing software, even some free versions, come with many tools that other writing software does not. Only good article writing software will ensure strong keywords and appropriate density every time.

In addition to writing software, many people use article spinners as well. These can transform old articles into content that will not be penalized as duplicate products by search engines. Since search engines are the primary method of gaining traffic for many articles, a good article spinner can turn one article into several, which all draw in traffic. A good article spinner will also ensure articles are grammatically correct and readable, not just unique. If an article appears written by a program, it is less likely to be effective than the original.

The primary disadvantage most people come across when they try to use article marketing to promote themselves or their product is that they just do not know how to write a successful article. Even a person with a large vocabulary and good spelling and grammar skills may not be able to write an article that is convincing or engaging. Finding a good article writer can be difficult as well. With many people looking to make money working from home, it is not uncommon to come across people who write generic articles or even copy someone else’s work.

Avoiding these mistakes is crucial for anyone looking to use articles to market their product. While it may be useful to have article writing software and to build more articles using an article spinner, it can still be a daunting task for someone who is not a writer to try to create their own articles. Knowing what to look for and what to avoid is critical for someone who wants to successfully market their work. Purchasing a training manual will not only help a person write better articles, but it will help them learn what to look for in a good article. A training manual will ensure the best possible chance of successfully using articles to market on the internet.

Tags: , ,