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Jerome Greene

Top Benefits of Printed Pocket Folders and Other Marketing Materials

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Staff Writer

When you own a business, you must be ready to engage potential customers everywhere you go. Indeed, you’re always on the clock, because everything you say and do reflects on your company. That’s why it’s important to make a great impression and be ready to evangelize for your brand at a moment’s notice.

Digital marketing might be the predominant form of marketing, but printed folders, business cards, and brochures are still effective marketing materials. They’re a great way to promote a business or an event, and they’re also affordable. Plus, you can take them with you wherever you go. Now, let’s explore more benefits of custom pocket folders and other promotional materials.

Make a lasting impression on potential clients and partners.

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It’s vital to understand that your sales presentation begins the moment you enter the boardroom and not when you begin talking. Everything from your shoes and hair to your presentation folders and brochures matters. Printed pocket folders with a high-gloss aqueous coating have a professional look and are the perfect way to make a lasting impression and set the tone for your business proposals before they even begin.

A professional look isn’t the only thing to consider when shopping for presentation folders. You also want high-quality durable products that won’t begin degrading after a couple of uses. The last thing you need is to walk into a sales presentation with cheap presentation folders that are fraying on the edges and corners.

Spread brand awareness.

Let’s say you own a tax preparation business. When people think of doing their taxes, you want them to think of your company. Indeed, you want as many people to know your establishment as possible—that’s brand awareness.

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You want to be the epitome of professionalism everywhere you go. You won’t have time to tell everyone you see about your business, but you can give them a business card, brochure, or something with your company’s name and contact information. Furthermore, having marketing materials on hand instills more trust in potential customers than merely telling them you own a tax preparation business.

Promote company pride.

Promotional materials don’t only have to be for the outside world, as they’re also the perfect way to spread company pride. Custom folders, pens, and notepads with the company’s letterhead will make your employees proud to work for a company that takes pride in ensuring its team members have all the tools they need to succeed. It makes your business look more official when its name is printed on all of its office supplies.

You can also customize promotional folders to give to new customers and prospective clients. If you open a bank account at your local bank, they’ll probably give you all your paperwork and account information in a custom folder with double pockets and a pen in the bank’s colors and bearing the bank’s name. They do this because it promotes a sense of belonging in customers. Indeed, promotional folders and other marketing materials can boost company morale and customer loyalty.

Use custom folders to organize important documents.

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Custom folders are also great for storing important documents. You can print the purpose of the folder on its cover rather than your company’s name to make it easily identifiable in a file cabinet full of pocket folders.

Custom pocket folders can help your business in a myriad of ways. Customized marketing materials increase brand awareness, promote company pride and customer loyalty, make a great first impression, and protect important documents. Research online to find the right supplier for your pocket folders and other promotional materials. With your custom marketing materials, you can walk into your next presentation and be confident you’re making a good impression.

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Jerome Greene
Staff Writer

Jerome Greene is a staff writer for E-Writer. He pursued journalism after writing for his college newspaper at University of Michigan, where he was a dedicated founder of the Black Student Union. Jerome eventually earned his Master of Arts degree in Journalism and became a regular contributor for a variety of well-known online publications, before moving to Portland to work with E-Writer.

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